enquiries@sarahedwardsdesign.com

07939 120560

My New Site is Here!

Last year I set myself the challenge to create my own site, so here it is.
 
This has to be the hardest brief for any designer. This is very different from working to a client brief. Client’s work comes with rules, certain things that have to be adhered too. When you design and build your own site, it’s like taking children into a sweet shop – very hard decisions have to be made! The trouble with designers, is that we love what we do. So it would be very tempting to add everything we know about web design into our own sites. However, flashy menus and elements flying around the pages don’t necessarily mean great function. Often elements like this can be distracting from the real message you need to convey.  
 
As clients know, there is a lot of work to be done before we even get to the design. The client has to evaluate what they want to convey. They need to think about their audience and who are they appealing to. What do they want to achieve from the site? So many questions. 
 
My approach to website design is to follow a simple process that helps me and hopefully my clients to achieve the results they are after. Firstly – stop, take a look around you, ask yourself questions about your business, evaluate your business needs and desires, weaknesses and strengths. Secondly, organise your thoughts into simple ordered lists. Thirdly, communicate them.
 
A good designer can take this information and structure it into a well rounded, easy to navigate website that also incorporates calls to action (get the reader to act on what they’ve seen). We can work with copywriters to take your notes and flesh them into eloquent paragraphs crafted to grab people’s attention, and appeal to search engines.
 
So, if you are embarking on creating a website for your business and are feeling a bit overwhelmed with it all, please get in touch and we can help you as much, or as little as you like, to get your site up and running. 
 
Please have a good look round my site, and feel free to message me.
 
Stay safe all. 
 
Sarah