Patrick and Menzies needed frames from their three branches photographed at the start of lockdown in 2020. Whilst they were not open to walk-in patients, they were offering an essential service. Patients still needed to be able to choose frames, but spend minimal time in the branch. Allowing patients to shortlist a few frames before their appointment reduced the amount of trying on.
Working with P&M as their website designer, we decided to add an online, filterable viewing gallery that could later be adapted to an online store as a future venture. This allowed them to turn a potentially difficult situation into a proactive business stepping stone to a long-term goal. My skills in photoshop editing and in photography allowed me to design and create the gallery for this specific purpose.
Over the first few months of lockdown, I think I photographed over 500 frames, 5 angles each! that’s a lot of photos!